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newsletter, Issue #003 -- Exapnd your business, up-sell, cross-sell and reach new markets
January 31, 2007
Hi

This months latest articles are all about expanding your business and reaching new markets. Here are some handy hints to help you promote your business.

Boosting your business with the help of your customers

Keep these ideas at hand so that the next time one of your customers offers to give you a hand with your business, you don't miss out on an opportunities. They can promote your business by:
  • They can provide you with referrals
  • They can introduce you to prospects
  • They can endorse your products and services
  • They can display your literature and products in their offices and homes
  • They can distribute your information
  • They can publish information for you
Business growth: 5 ways for targeting new markets

If your business isn't growing as fast as you'd like, this could be because you may have reached a degree of saturation within your existing target market(s). The five examples of marketing strategies suggested in this article points in you in the direction of creating sales for your business within new markets.

Up-selling Strategy: Make the most of your customers

Make the most of your existing customer base by:
  • Selling more of what your customers are already buying
  • Selling complementary products and services
  • Introducing non-complementary products and services
  • Offer new products and services that your business has added

Starting your own website design business
For anyone who is thinking of starting up their own website design business here is a handy kit that gives you lots of ideas and advice from startup to employing your first employee:


The Web Design Business Kit from SitePoint Books will take you through the process of quoting on projects from initial client contact, through to securing the contract and beyond. You'll learn:
  • How to sell yourself
  • What should you charge?
  • How to keep clients for life
  • How to manage budgets
  • How to hire and fire employees
It also includes 64 practical business templates for running a professional web design or development business, including:
  • Business plans
  • Proposals
  • Invoices
  • Surveys
  • Entire Direct Mail Campaigns

The Author:

  • Brendon Sinclair runs one of the most successful web design Firms in Australia, which he built from scratch.
  • He wins 90% of the jobs he pitches for.
  • He once made $250,000 in one night from one of his Websites.
  • He manages one of Australia's highest profile multimillionaire businessmen.
Visit our resource center for other handy books, software and business kits for business owners and entrepreneurs

All the best

Doug Platts
Founder of Fresh Thinking Business
www.freshthinkingbusiness.com

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