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FTB, Issue #004 -- SEO Site Audit, 404 error page sales, css redesign and blogging
March 01, 2007
Hi

The latest feature to be added to Fresh Thinking Business is a Search Engine Optimization Site Audit. Imagine the situation - you've had your website up for a while now but you're just not getting as many customers as you would like. The solution to this could be a Search Engine Optimization Site Audit of your website.

BUT, before you spend thousands on a SEO program let us audit your web site to let you know what the search engines are seeing.

The SEO Site Audit is the starting point for any SEO campaign. This SEO report delivers a personalised blue print for your website that will set it on the path to high visibility within all the major search engines.

The report will consist of a 3 to 4 page report that you can give to your web designer or webmaster to help them improve your website ranking.

There are three SEO audits you can purchase, with each one going into more depth when analyzing your website.

Have a look at our SEO Site Audit here



Also here the first look at this month's newest articles:

Make sales from your 404 error page

At some point, some of your website visitors will likely land on a "404 error" page. Perhaps your server can't find the web page they're trying to reach because it's been removed, deleted or renamed. That URL no longer works, but unfortunately, it still shows up on sites, blogs and search engine results pages. Don't panic. There's a simple solution to turn a mishap into marketing: Customize your 404 page.

Ten things that can hurt your blog's usability

Thinking of setting up a blog or already have one then you need to read our ten things that can hurt your blog's usability.
  • 10. Sending Mixed Messages
  • 9. Making It Hard to Subscribe
  • 8. Inconsistent Posting
  • 7. No Contact Info
  • 6. Not Moderating Comments
  • 5. Excessive Advertising
  • 4. Not Linking to Posts
  • 3. Dark Background, Light Text
  • 2. No Search Box
  • 1. Hiding Navigation


5 Reasons To Redesign With CSS

Is Your Business Website Old School - 5 Reasons To Redesign With CSS.
  • 1. Branding and Aesthetics
  • 2. Better Usability
  • 3. Accessibility
  • 4. Search Engine Benefits
  • 5. Bandwidth

Starting your own website design business
For anyone who is thinking of starting up their own website design business here is a handy kit that gives you lots of ideas and advice from startup to employing your first employee:


The Web Design Business Kit from SitePoint Books will take you through the process of quoting on projects from initial client contact, through to securing the contract and beyond. You'll learn:
  • How to sell yourself
  • What should you charge?
  • How to keep clients for life
  • How to manage budgets
  • How to hire and fire employees
It also includes 64 practical business templates for running a professional web design or development business, including:
  • Business plans
  • Proposals
  • Invoices
  • Surveys
  • Entire Direct Mail Campaigns

The Author:

  • Brendon Sinclair runs one of the most successful web design Firms in Australia, which he built from scratch.
  • He wins 90% of the jobs he pitches for.
  • He once made $250,000 in one night from one of his Websites.
  • He manages one of Australia's highest profile multimillionaire businessmen.
Try our resource center for other handy books, software and business kits for business owners and entrepreneurs

Good luck with your business plans and growth and I'll see you next month

All the best

Doug Platts
Founder of Fresh Thinking Business
www.freshthinkingbusiness.com

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